Monday, December 20, 2010
A friend of mine recently posted something on Facebook which got me going emotionally, about how increasingly impossible it is to keep the media (and the entertainment industry) from "sexing up" the minds of our children at an increasingly younger age.
My thoughts turned to our very recent family trip to Hamilton Place Mall; specifically, an incident which involved a pass by the local Victoria's Secret shop, whose "halls" were "decked" with what I can only describe as a disturbing mix of pink puppy cuteness and virtual pornography, two stories high. My kids started asking questions. I decided I needed to say something, whether my words will ever be considered by executives or no. My email follows:
I felt compelled to inform you that after years of enjoying your products, I have made the decision not to patronize Victoria's Secret anymore. My choice was largely influenced by the declining quality of product. Bras and panties I have purchased from your company have come unraveled after several washes, and I am disappointed in your methods of assembly, which obviously involve more glue than stitching. I have had to throw out several bras made by Victoria's Secret because they actually hurt to wear them; the adhesive used to put them together is considerably abrasive to skin. Lingerie I have purchased elsewhere (at MUCH more reasonable prices) has lasted me twice as long as your product. My second motivation for terminating my patronage is more personal and involves a recent conversation I was forced to have with my three-year-old after a trip to see Santa at our local mall incorporated a pass by a giant VS display. First drawn in by pink polka-dotted puppy dogs, she quickly noticed the cinema-screen sized displays of oiled-up models in jingle-bell thongs and garter belts. I understand that your primary objective is to sell lingerie, which is, by its nature, sexy. However, using TOYS as advertising material is little more than a thinly veiled ploy to lure younger and younger patrons. I am not surprised to see girls as young as twelve sporting pants at school with "PINK" printed across the buttocks. I cannot raise my daughter to accept that this is ok, so I will begin by attempting to be a better example to her. I will no longer patronize your company. I would encourage you to consider alternate forms of advertising as well as higher standards of manufacture.